Marketing

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An Overview of Marketing

This course provides an introduction to marketing and marketing planning, and addressing the definition of...

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Artificial Intelligence for Marketing Professionals

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous...

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Content Marketing

This course offers an introduction to content marketing, a strategic marketing approach focused on creating...

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Conversion Rate Optimization

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger...

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Digital Marketing Strategy

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they...

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Google Analytics 4

Web analytics is an essential component of any successful marketing campaign, and Google Analytics is...

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Marketing Automation

This course is designed to help learners develop a solid understanding of the basic concepts...

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Add to cart $125
Mobile Marketing

In the age of smartphones, it is a foregone conclusion that marketing efforts should be...

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Paid Search (PPC)

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit...

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PCM® Marketing Management Bundle

Becoming an AMA Professional Certified Marketer® is a way to prove you have the knowledge...

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Add to cart $850
Search Engine Optimization

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web...

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Social Media Marketing

Using social media in marketing is practically a requirement in today's highly connected digital world....

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Web Analytics

This course is designed to help learners develop a solid understanding of the basic concepts...

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Add to cart $125