In this three-day interactive workshop, participants apply a proven toolkit on real data from a dynamic retail fuels case study. Cases and group exercises add to the development of essential strategic marketing insights as the basis for timely decisions and actions. Participants gain an understanding of how to apply the highly effective marketing planning tools to foster sustainable performance improvements in their roles. The program adds value to the entire range of oil products marketing processes by providing participants with best-practice marketing theory and management approaches commonly applied to both domestic and international oil products markets.
This program will be beneficial to anyone involved in marketing activities of downstream oil products to customers who need a professional understanding of the underlying marketing principles, techniques, and processes. Typically, this would include those in international and national oil companies, independent oil products retailers, distributors and resellers, support services providers (logistics, technical, commercial, and legal), as well as international and national regulatory organizations.
This program uses a carefully designed, practical, and interactive workshop format for learning. The program incorporates a mix of group discussions, lectures, interactive case studies, and syndicate exercises designed to apply the concepts and techniques to real oil products market data and situations, enhancing the value of individual learning outcomes.